KFC Is Giving Away Buckets Of Free Fried Chicken
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Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand revival strategy.
KFC's new Fried Pickles take "golden-fried dill pickle slices that are the perfect crispy bite" and pair them with the brand’s signature "Comeback Sauce" or ranch. They'll be on the menu alongside fan-favorite $7 Fill Ups at participating locations for a limited time, while supplies last.
Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning into its origin story. KFC is calling Colonel Sanders back into service as the ailing restaurant brand navigates what it calls a “Kentucky Fried comeback.
“We’re well aware of the latest fried chicken rankings and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are. If people can give their ex a million second chances, I hope our fans can give us one,” KFC U.S ...