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Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal
Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.
Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...
6don MSN
Pickles. Sports drinks. Your favorite breakfast cereal. Artificial food dyes are lurking in a lot of stuff — but that’s about ...
I want cereal at night, no one’s around me, and I’m, like, watching a TV show," the reality star said on her podcast. "And I ...
WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting two of the world's most recognizable consumer brands to weather a tough ...
U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...
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