With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

Retailers often must rely on an elaborate window and in-store displays to attract the attention of passing consumers, and starting a business that specializes in creating effective window displays ...

As marketers increasingly turn to window displays to boost mobile engagement, connected glass and social media are pushing mobile bar codes out of the picture for retailers. 2013 was a significant ...