Williams secure first title sponsor in five years

Williams F1 Team Confirms Name Change with Huge New Partnership
Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t
Williams secures huge new Atlassian title partnership deal
Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian
Williams announce ‘biggest deal’ in team’s history with new title sponsor
Williams have announced a new title partnership with software company Atlassian that will see the team be renamed for the 2025 season.
Formula 1: Williams Secures New Title Sponsor Ahead of 2025 Season
Williams has received a significant boost ahead of the 2025 season after landing a title sponsorship deal with Australian software company Atlassian.
Williams F1 introduces new title partner ahead of 2025 season
In addition to a new title partner, Williams has a new driver lineup for the 2025 season. Carlos Sainz Jr. joins the team after driving for Ferrari the past three seasons, and will drive alongside Alexander Albon. Both drivers are on multi-year deals with the team, similar to Williams’ new title partner.
Williams and Atlassian Announce Title Partnership to Form Atlassian Williams Racing
Williams Racing and Atlassian are thrilled to announce a long-term title partnership that will usher in a new era for the iconic Formula 1 team as Atlassian Williams Racing. Williams, the joint-second most successful team in F1 history with 114 wins,
Williams land Atlassian as new title sponsor in F1 comeback boost
The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Exclusive: Vowles hails ‘new era’ as Atlassian joins Williams Racing
Williams principal James Vowles has hailed a new era for the Formula 1 team after signing a record partnership deal with ...
Startup Daily8h
You got a fast car and I want a Jira ticket to the F1: Atlassian becomes Williams Racing name sponsor
Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season ...
Williams Grand Prix Engineering1d
Williams Racing Announces Button, Villeneuve and Chadwick in 2025 Ambassador Line-Up
Williams Racing is pleased to confirm that F1 World Champion Jenson Button and Jamie Chadwick will continue as ambassadors ...
Williams pins F1 ‘comeback plan’ on Mike Cannon-Brookes’s Atlassian
Mike Cannon-Brookes is the latest Australian billionaire to muscle into Formula One, with his software juggernaut Atlassian ...
Williams Chief Speaks Up On Franco Colapinto Potentially Replacing Jack Doohan At Alpine
Williams team principal James Vowles has clarified his earlier comments about Franco Colapinto potentially taking Jack Doohan ...
Jacques Villeneuve lands new F1 role alongside Jenson Button at Williams
Jacques Villeneuve has returned to Williams F1 as an ambassador alongside fellow world champion Jenson Button and three-time ...
Carl Friedrik, Williams Racing Sign Two-year Licensing Deal Ahead of Formula 1 Season Kick-off
Luggage brand Carl Friedrik has signed a two-year licensing deal with the British F1 team, Williams Racing, giving the brand ...
Williams Grand Prix Engineering1d
Williams Takes Maiden Win in 2025 F1® Sim Racing World Championship with an All-Spanish Line-up
Previous Williams Esports drivers include well-known Sim Racing names such as Shanaka Clay, Daniele Haddad, Michael Romanidis ...