NPR's Ayesha Rascoe plays the puzzle with Phil Feller of Durham, North Carolina, and Puzzlemaster Will Shortz.

PET milk isn't for pets—it's evaporated milk from the PET, Inc. brand. Learn what it is, how it compares to other brands of ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

From MS NOW and Versant to ESPN and Optimum, media and entertainment companies are shuffling letters of the alphabet to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...