“Bagizza now, Wegovy later,” reads the ad outside the soon-to-open restaurant. “This is basically like advertising cigarettes and then underneath it being like ‘then a lung transplant for you.

Last year, AbbVie’s Skyrizi and Rinvoq were practically unshakeable atop the monthly TV drug ad spending rankings, ultimately leading the pair of immunology meds to take the full-year title for ...

Patients flocked to those Ozempic, Wegovy copycats when the branded drugs were in short supply, or if they didn’t have ...