Even if you’re a wizard with analytics and pulling it all together, there are still risks and challenges with marketing KPIs. Whether you ... and even conversions through web form submissions.

And to do that, you first need to determine which key performance indicators (KPIs) you should be measuring. An infographic (below) from Media Update looks at five social media KPIs that every ...

The best approach is to have a conversation that puts analytics aside and determines, in simple terms, what the company actually hopes to accomplish. Doing so keeps secondary KPIs in their proper ...

State and local agency leaders and industry experts identify their most meaningful key performance indicators for ...