If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

When it comes to data analytics tools that make beautiful visualizations, two top contenders emerge: Microsoft Power BI and Zoho Analytics. How do you know which one is right for your business? To ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Page views, distinct hosts, conversion rates, and visitor segmentation. It’s enough to make any small to mid-size business owner’s eyes glaze over. However, those are but a few of the myriad of terms ...

But many CMOs view digital measurement as a “check-box” item in the overall plan… as if installing a self-service web analytics tool, or hiring a junior-level web analyst, is enough to fully assess ...

Companies are realizing the power and value of business intelligence, which allows them to respond quickly to customer preferences and market changes. Among the most widely used and trusted BI and ...