Volkswagen’s integration of generative AI into its app could help improve the overall customer experience, generating brand loyalty and an avenue to learn more about driver behavior.

“It’s a new level of digital experiences we want to show,” Dirk Hilgenberg, the CEO of Cariad, the VW Group’s in-house software division, said on a call with The Verge. “We can combine and leverage ...

Volkswagen Group—including Audi and Porsche—is exploring in-car apps, a precursor to its long-term goal of creating a unified software platform for all vehicle functions. Aidan Hancock on Unsplash ...