The theater chain's popular series of unannounced pre-release showings keeps audiences frantically guessing — and studios scrambling to get in on the buzz. By Jordan Hoffman It is commonly accepted ...
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Behind AMC's "Screen Unseen" Mystery Movie Screenings: "Studios See the Chatter and Want That"
It is commonly accepted that eventizing the theatrical experience is increasingly necessary to convince people to look away from their streaming services, get off their butts and go to the movies. One ...
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