Let’s be real: most backpacks feel like they’re trying to break your back by lunchtime. But Under Armour just dropped the UA No Weigh Backpack, intended to keep strain off your back. Designed to go as ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's ...

Under Armour's turnaround is challenged by tariffs and weak sales, but founding CEO Kevin Plank's return brings renewed focus on innovation and premium products. Product resets and SKU cuts have hurt ...

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...