And that's why the Toyota IMV 0 immediately captivated ... Japan is a land of many small, cheap trucks. These little kei machines are incredibly trendy across the US, although they’re ...

But wait, this isn't another oversized beast that'll weigh as much as a small house — it's a cutesy little EV that could be America's answer to the kei truck ... space of a Toyota Tacoma.

The humble kei truck already proved its worth as a rugged off-roader, a spacious camper and a pocket-sized truck capable of carrying around all your hopes and dreams. Now, a plucky wrencher has ...

People are drawn to Kei trucks because they typically cost between $4,500 to $10,000. The new Toyota IMV 0 option starts at $10,000 in other countries. They're so affordable that drivers don't ...

Honda may be a knight in shining armor to Nissan in Japan, but here in the US, it's turning to Toyota for help.

Tokyo, Kyoto, Osaka, and other locations were awash with tiny "kei" trucks, cars and vans ... a leading Japanese "kei" car manufacturer owned by Toyota, halted production after admitting it ...

Kei cars may be small in size, but they're big business in Japan. The latest arrival to the category is the little hatch you see above, the Toyota Pixis Epoch. Kei cars may be small in size ...

In a country where everything seems supersized, Japanese mini trucks have gained a following that continues to grow. Kei trucks may look like toys compared with standard pickup trucks in the U.S ...

Toyota RAV4 Hybrid, which one is best ... only launching its first car, the T360 kei truck, in 1963. Founder Soichiro Honda targeted the American market as the most important nut to crack ...