ELF ON THE SHELF 18 IS HERE! CLICK HERE TO WATCH! <a href=" gets elf magic in Elf on the Shelf Is Real part 12!Watch us react ...

Love them or hate them, the mischievous Elf on the Shelf has become one of the most popular Christmas traditions. But coming ...

OLD BRIDGE, N.J. (AP) – A New Jersey girl called 911 after she touched her elf on the shelf. Police say 7-year-old Isabelle LaPeruta of Old Bridge was worried because, according to the popular ...

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Like any good game, this one has a set of rules that the kids must follow to ensure the Elf doesn’t lose ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Apparently, if you touch an Elf on the Shelf directly, he loses his magic. This is the third or fourth year the Wilhelms have had Zoomie. But it's the first year Andrea Myers has had Max. "My ...

A substitute teacher apologized to a class of 4th-graders and some of their parents Thursday in the Swedesboro-Woolwich school district after he admitted when asked by a student that he was moving the ...

A New Jersey girl called 911 after she touched her elf on the shelf. Police say 7-year-old Isabelle LaPeruta of Old Bridge was worried because, according to the popular children's book, the magic of ...