When a song aligns with a character’s story or with your own experiences, it becomes much easier to empathize with them. I’ve ...

For Nigerian artists, TikTok can become a platform to not only pursue viral moments but also grow their careers in the presence of a global audience. TikTok for Artists: The global marketplace for ...

Social media is shaking up the music world, and for these country singers, TikTok has been the driving force behind their careers. For many, the platform has taken them off the screen and put them on ...

The pop star used a Spotify plaque commemorating 1 billion streams of the 2009 single to hold the whiskey as she brushed her teeth for a TikTok video Jack Irvin has over five years of experience ...

And TikTok is treating it accordingly, with the platform announcing a range of new activations, including an IRL event, to ...