It wouldn’t be Watches and Wonders without TAG Heuer stealing the show with its many new watch launches. To kick off the start of the week-long event, TAG Heuer has debuted three new watch ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.

With their bright colors, innovative new case material, solar-charging movement; and quirky designs, the new TAG Heuer Formula 1 is sure to be an instant hit. More importantly, in an industry with ...

After the fans of the Swiss watch brand had asked for it for years, Tag Heuer revived its popular Formula 1 watches in May, ...

Through its major partnership with Formula 1, TAG Heuer — the most universal brand in the LVMH Group's watchmaking portfolio, ...

It serves as both Tag Heuer’s ‘entry level’ watch [a steel 41mm Formula 1 Date will set you back £1,350] and an up-market one [the Mario Kart Limited Edition Tourbillon for £21,250. Oh yeah! Mario ...

Just unveiled at Watches and Wonders 2025, the new TAG Heuer Formula 1 Solargraph lineup is a bold return to form. Sporting a refined 38mm case size, an upgraded ergonomic design, and a cutting-edge ...

As the name suggests, the Jack Heuer sunglasses are in celebration of the great-grandson of TAG Heuer’s founder. The line-up ...

The actress previously styled a Tag Heuer watch for the Formula 1 Australian Grand Prix with Tag Heuer Party in Melbourne.

TAG Heuer has showcased three new watches at Watches and Wonders 2025. As official timekeeper for Formula 1, the brand has debuted the Formula 1 Solograph, a new Carrera Day-Date and a dramatic ...

Coinciding with TAG Heuer’s ascension to Formula 1 title sponsor, the new Formula 1 collection celebrates all things motorsport, but in a different manner than the flagship Carrera and Monaco lines: ...