In 2023, in honor of the 60th anniversary of Tab’s creation, they held a gathering at the World of Coca-Cola in downtown Atlanta, bringing together fans from around the country. Coca-Cola sent over a ...

Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.