Nicole Kidman is redefining beachwear by proving that true glamour lies in exquisite tailoring and effortless class, not ...

From bikinis to one pieces, our head of fashion made it her mission to find the most flattering styles for late 2025 holidays ...

When it comes to selecting swimwear for the annual SI Swimsuit Issue, our fashion editors scour the racks for the season’s ...

Hot and bothered; that’s likely how you feel when you feel when trying to partake in any activity while wearing a bathing suit other than lying on your beach towel. Sure, there are tons of cute and ...

From designing with adaptive features to developing their own sizing metric, a growing number of brands are filling the void in inclusive swimwear. “There is an idea that we need to work out and be ...

Marta Kostyuk appeared both ecstatic and relaxed as she soaked in a picturesque seaside setting, days after suggesting that ...

Finding a swimsuit you like is hard enough. But finding one when you’re on your period? Talk about tough stuff. Whether you use tampons, menstrual cups or pads, if you are wearing a traditional ...

Whether you’re eyeing up a new bikini or shopping for a one-piece, the best swimwear brands for 2025 have you covered for flattering yet functional beachwear. From comfortable one-pieces, cut-out ...

The good news is the tides are turning. Brands have finally caught on to the fact that fashion shouldn’t stop at a size 14, ...

As the summer season sets in, more and more designers imbue their swimwear with ready-to-wear details to inspire full fashion looks to go from a day at the beach to a night out. Remember when ...

Monday Swimwear has opened its first retail location in Beverly Hills. The flagship storefront – located steps from Rodeo Drive in Beverly Hills’ Golden Triangle – signifies a digital-to-physical ...

Swimwear sales vary based on the business location, economy, season and customer demographics, so forecasting demand can be complicated. Businesses can forecast sales and demand several different ways ...