Supermarkets’ cake mix shelves feature the Big Three. There’s Pillsbury, whose Doughboy is a cartoon character. There’s Betty ...

InsideSources.com Supermarkets’ cake mix shelves feature the Big Three. There’s Pillsbury, whose Doughboy is a cartoon character.

First came Duncan Hines Ice Cream. It was an instant hit, not because of the familiar name but the high butterfat content.