Referred to as the “boss of the plains,” the hat was designed in 1865 by Stetson himself and made the brand synonymous with cowboys. Resistol derives its name from the resistant nature of its ...

Carlson (A Fever in Salem; Boss of the Plains: The Hat that Won the West ... Stetson and takes its title from a trademark cowboy hat. Stetson, the son of a New Jersey hatmaker, goes west in ...