The reality is that McDonald’s has quietly been playing the long game, investing heavily in its McCafé brand, improving the quality of its coffee, and adding free Wi-Fi. In doing so, McDonald’s made a ...

Cleverly, during the Covid pandemic, McDonald's released a specifically designed logo - the dual golden arches ... with examples including Starbucks, Whole Foods, and Land Rover.

McDonald’s ranks 42 nd among the world’s 500 most valuable brands. Meanwhile, Starbucks’ brand value declined 36% to $38.8 billion, placing it second among the world’s most valuable ...