Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's social media marketing and customer care solutions NEW YORK--(BUSINESS WIRE)--December ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts. Not ...

Do you want to see more results from your social media marketing? The top social networks can be a great source of traffic, with millions of active users logging into one or more social networks daily ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, ...

Marketers cannot do their jobs without facing the now widespread world of social media. Its worldwide prominence means it operates according to a strategy and mix of its own, rather than just a small ...

Social media is, without a doubt, one of the most effective outreach channels for businesses. Several companies invest a lot of money in their social media marketing campaigns because they want to ...