Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build brand awareness, and drive consistent conversions. As consumer behavior continues shifting online,

The post “I love jeans”: Sydney Sweeney stands by her jeans ad appeared first on Salon.com. Amazon's top weekend sales will save you major bucks on everything from tech upgrades to holiday gift-worthy goodies. "I hope she called him a dork for wearing them before she broke them."

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly four-minute long ad for Volvo's new fully electric SUV ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising campaigns, with a particular focus on Meta and TikTok.

West Texas A&M University researchers warn that AI moderation of healthcare advertisements leads to misinformation and other risks for consumers in a recently published journal article.

Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides subscribers with exclusive, experimental and prerelease features ...

More than three-quarters of media experts cited declining consumer trust as their top concern for social media advertising, according to Integral Ad Science’s Industry Pulse Report. Despite those concerns, more than 90% of respondents said they would ...

— -- Gannett, parent of USA TODAY, said Tuesday that it has acquired Blinq Media, a company that creates social-media advertising campaigns for ad agencies and corporate clients. Terms were not disclosed. Traditional media companies are acquiring ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy money. So confirms a pioneering study by Pompeu Fabra University (UPF), which has for the first time analyzed how the socioeconomic level and gender of young people influences the customized advertising they receive on TikTok and Instagram.