After receiving hundreds of applications, Kyle Reeves, CEO of The Silent Partner Marketing, in Manchester, Conn., designed the snowflake test to weed out candidates he deemed “whiny, needy, entitled ...

After releasing a video taking on whiney, complaining students, The Silent Partner Marketing, a boutique firm focused on helping businesses grow, was flooded with resumes --but before potential ...

"Fox & Friends" correspondent Todd Piro visited the marketing firm whose "Snowflake Test" went viral a few years ago. The Silent Partner Marketing firm, located in Manchester, Conn., made headlines in ...

Millennials are — allegedly — entitled, lazy, self-absorbed, whiny and buried in their gadgets. A Connecticut-based concern called The Silent Partner Marketing Company believes it has the answer to ...

The CEO of a Connecticut marketing company is screening out young job applicants with a "snowflake test" in which he asks when they last cried and whether they like guns. Kyle Reyes insists his test ...

Opinions expressed by Entrepreneur contributors are their own. After receiving hundreds of applications, Kyle Reyes, CEO of The Silent Partner Marketing, in Manchester, Conn., designed the snowflake ...