As an old millennial, I’ve been wearing makeup for many, many years. And still, one of the first primers I ever really incorporated into my routine was from Smashbox. The brand really taught me what ...

This is the first makeup primer I have ever tried. I distinctly remember testing it out in the store, truly shocked by skin feeling softer than ever before. I fell in love immediately, but I'm not ...

I Tried 11 Viral TikTok Foundations & These Are the Ones That Live Up to the Hype While all of the primers smooth skin and deliver key antioxidants to protect skin against environmental aggressors ...

Smashbox has reimagined its hero product: the primer. Leaning into skinification — incorporating skin care ingredients into cosmetics — the brand has introduced the “Photo Finish Silkscreen Primers,” ...

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Smashbox invented face primers. Okay, not really, but when the Californian brand launched its first primer in 1996, it came fueled by the need for innovation, poised to shift the industry for years to ...

As summer quickly approaches, and we spend more time reapplying sunscreen, a primer that does more than just prep the skin is necessary. That’s where Smashbox’s new Photo Finish Pore-Vanishing Shine ...

LOS ANGELES, Oct. 29, 2025 /PRNewswire/ -- Smashbox Cosmetics hosted an intimate dinner at LA's iconic Magic Castle to celebrate the launch of its new Photo Finish Pore Vanishing Primer in Australia & ...