"This weekend really, really gave notice to it, but now the analytics people are going, 'Hey, we got to win,'" Bob Hillerich, a 5th generation bat maker, said.

New York Yankees slugger Aaron Judge continued his torrid start to the season on Sunday against the Milwaukee Brewers ...

Hillerich & Bradsby — the Louisville-based company that makes the Louisville Slugger bats — worked with players and engineers for 18 months to design the torpedo bats. While the torpedo bat ...