As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...

Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most highly requested new features. Search Console already reports on this data, ...

Google’s John Mueller answered a question in the Office Hours Hangout about the discrepancy between Google Search Console (GSC) and Google Analytics when it comes to reporting on Google Discover ...

Overture Services has quietly purchased a Web analytics company in an attempt to help advertisers better understand the value of paid search. Overture auctions off search-result placement to ...

Digitally generated image of purple glowing futuristic semiconductor, digital data flowing and network structure. Innovation, AI and cybersecurity concepts. From sensors on the ground to drones in the ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Darryl Peek, senior director of public sector, channels & alliances at Elastic, discusses the significance of NIST’s Cybersecurity Framework 2.0 for government agencies. Peek emphasizes the importance ...

Amid mounting scrutiny from Congress about its relationship with third-party sellers, Amazon unveiled its new search analytics dashboard, which provides merchants enrolled in its Amazon Brand Registry ...

The Linux Foundation today announced the launch of the OpenSearch Software Foundation, a community-driven initiative that will support the search software, which is used by developers around the world ...