A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However ...

Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

As a business owner, you might not have much time to write a sales letter, yet it is an important part of a sales campaign. A sales letter does not have to take a long time to write because people don ...

An effective sales letter, not surprisingly, hits the same objectives as an effective salesperson. And just as a salesperson wants to be sure to avoid certain mistakes in the selling process, so too ...

Sales letters are powerful selling tools. They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of ...

If one of the greatest marketers of his time were to tell you what he considered the essential elements of a sales letter, wouldn’t you listen to what he had to say? Well, that’s exactly what Robert ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).