Roblox's Untapped Billion-Dollar Advertising Opportunity

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...
Seeking Alpha

Roblox: Meta Platform's Strong Ad Results Prove The Potential For Growth Here

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...
Business Insider

Roblox is leaning into advertising and just made a big hire from Meta to get closer to marketers

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss Christina ...
Marketing Dive

Roblox’s ad expansion plans include 3D portals to branded experiences

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...
U.S. News & World Report

Roblox Announces New Ad Format, Google Partnership to Boost Advertising Business

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...
adexchanger

Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...
Nasdaq

Roblox Stock (NYSE:RBLX): Ad Expansion Plan Could Reaccelerate Growth

Shares of Roblox (NYSE:RBLX) have been a major mover of late. The stock surged higher over news that the firm was getting into online advertising. The big news came just over a week after Roblox ...
Marketing Dive

Roblox scales rewarded video ad offering via Google partnership

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...
Ad Age

Roblox isn’t the metaverse—why it’s the closest thing marketers have to Web3

Are you a print subscriber? Activate your account. 48 min 13 sec ago 4 hours 13 min ago By Zach Kula - 4 hours 13 min ago By Lenore Moritz - 4 hours 43 min ago By Jack Neff - 5 hours 13 min ago By Ad ...
Seeking Alpha

Roblox: Bookings Growth, Ad Revenues To Help Boost Stock Significantly

Roblox expects bookings to grow by 20% at least annually until 2027. Bookings growth outpaced the growth in developer exchange fees and infrastructure and trust and safety costs for 2 straight ...

2 Monster Stocks to Hold for the Next 20 Years

To give you some ideas, here are two stocks that can deliver monster returns over the next 20 years. Image source: . Roblox ...