WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.
Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...
A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...
From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...
The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.
Mike Tippets, VP at Hughes, has a dynamic and passionate vision of digital transformation and communication for 21st-century businesses. Digital citizens prefer to shop online. However, consumers are ...
LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent free downloadable resource on what retailers need to know before ...
The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...
First in series of three columns. Retail media has undergone a profound transformation over the past decade. What once was a niche, retailer-driven capability focused on driving sales within commerce ...
Let's face it, retail expansion can be a daunting process, but it doesn't have to be. Here are some tips every founder can ...
Singh joins XY Retail with over 22 years of experience driving high-growth marketing strategies for global technology leaders including IBM, Dell, and Akamai. Her background spans the United States, ...
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