When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by earned media value in February, garnering a total $55 million EMV - which ...

The Soft Pinch liquid blushes and highlighters are certainly some of the brightest stars from the Rare Beauty line, and this mini trio will give you a chance to try them before in ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Oddity delivers standout growth and efficiency via AI, customer data, and direct sales, even with early-stage biotech risk.

Rare Beauty by Selena Gomez Soft Pinch Matte Bouncy ... about how much this matte version would truly differ from the other products in the range, I was genuinely impressed. The formula is unique ...

The 3 best beauty products we tried this week from Rare Beauty, Josie Maran and Tirtir. We try dozens of beauty products each ...

After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — and, if her newest Rare Beauty drop is ...

The highly anticipated Sephora Savings Event 2025 kicked off for Rouge members on Friday, bringing 20% off practically every item the beauty retailer sells — including celeb favorites from brands like ...

During Thursday’s episode of the “Drew Barrymore Show,” Barrymore praised Gomez for her Rare Beauty makeup line and asked her and her fiancé to help her with her glam. “I came out here ...