Master frameworks to launch, scale, and sustain products in competitive markets. Go from concept to launch with proven methods for product-market fit and learn to balance creativity, technology and ...

In this half course, students take the perspective of a Product Manager at a technology company tasked with improving and growing an existing product. Through case studies, exercises, assigned ...

Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...

This is a one (1) unit course. The Technology Strategy course focuses on formulating business strategy in the context of a new technology, new intellectual property, new platforms and new or evolving ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

Product scope refers to the number of different items your company offers for sale. Your business goals usually determine the scope of products you carry. You may run a successful business based on a ...

Introducing a new product can be as challenging as it is exciting. With an ever-increasing array of choices and distractions, grabbing and holding a customer's attention is paramount. The right ...

In 2026, artificial intelligence skills sit on the short list for promotions in analytics, product, and operations. Teams want people who can frame the right problem, choose workable models, and ...

Building and executing a product strategy is difficult, to say the least. Forty-five per cent of all products fail to launch on time, while 20% of that number fail to meet internal targets Using an ...

Good afternoon, everyone. My name is Ryan MacDonald. I lead Needham's EdTech research efforts here at the firm. Thank you all for joining us today for this virtual fireside chat between myself and ...