Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

The skin-care and beauty community is no exception to this, and among these trends, one that has dominated over the last few years is the "clean girl" aesthetic, which has amassed over two million ...

Today, it's all about the 'clean girl' aesthetic—one that exudes sophistication, simplicity and a sense of natural radiance. This style, which emphasises minimalism and timeless beauty ...