The specialty pharmacy industry is in a state of transformation, fueled by the rise of complex, innovative therapies and the critical need for more robust patient support. For too long, specialty ...

PatientPoint hosted a closed-door, internal workshop this week for its employees with keynote speakers discussing pharma, healthcare, and digital media. Speakers included Vic Clavelli, former Pfizer ...

Katie Palmer covers telehealth, clinical artificial intelligence, and the health data economy — with an emphasis on the impacts of digital health care for patients, providers, and businesses. You can ...

Rising costs, technological advancements, the growing complexity of patient needs – these are all factors transforming the specialty pharma landscape at present. Optum a leader in pharmacy and care ...

Spending on point-of-care drug marketing is on the rise. The Point of Care Marketing Association (POCMA) reports that total annual revenues of its members climbed 16% last year to break the $1 billion ...

Getting healthcare professionals to visit, spend time on and engage with a brand’s HCP website is essential to any pharma marketer’s digital strategy. Yet, the experience doctors encounter on these ...

Big Pharma buys consumer health care data and uses it to target doctors who don't prescribe their drugs. Pharmaceutical companies have been doing this for decades, yet few people know it happens. Many ...

As the drug industry is in the middle of a growing policy maelstrom in Washington, D.C., investors are closely watching pharmaceutical ETFs to measure market sentiment and ride out the emerging ...

The pharmaceutical industry is the cornerstone of drug development, commercialization and marketing. According to Statista, pharma sector revenues topped US$1 trillion for the first time in 2014, and ...

California system riding outpatient wave, John Muir Health, expands infusion services and integrates pharmacists to enhance patient care and convenience.