Pepsi enters the "healthy" soda wars and buys prebitotic soda brand Poppi for nearly $2 billion, and fans of the beverage are concerned the formula will change.
Here's a Super Bowl commercial. (SOUNDBITE OF AD ... SELYUKH: Stealing shoppers from diet pop is a big deal. Coca-Cola just launched its own prebiotic soda called Simply Pop, and Pepsi wanted in to ...
On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...
Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...
PepsiCo announced their acquisition of Poppi for $1.95 billion on March 17. The acquisition includes $300 million of ...
Icon Park on International Drive in Orlando will be hosting the Pepsi Challenge April 4-6 from 1:00 p.m.- 8:00 p.m.
Meanwhile, PepsiCo rival Coca-Cola is also jumping into the space by launching its own prebiotic soda to keep up with trendy "gut-healthy" sodas. Simply Pop launched last month on the West Coast ...
It has a massive global distribution network, a strong research and development department, and a marketing team every bit as good as Coca-Cola's. As for scale, PepsiCo has a long history of ...