With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Pay-per-click advertising, or PPC, is an instant form of marketing ... are based in false advertising or lack an effective web presence, PPC may be a waste of time. However, a presence near the top of ...

Google has agreed to pay $100 million to settle class-action claims that it failed to honor advertisers' requests to limit ...