With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Pay-per-click advertising, or PPC, is an instant form of marketing, based ...

Google has agreed to pay $100 million to settle class-action claims that it failed to honor advertisers' requests to limit ...

I'm Matthew, I'm 24 years old, and I'm a senior PPC trainer at Mabo. PPC is pay per click and it's to do with online advertising. It's my role to train our staff members in the ways that we do PPC.