Creating a logo that communicates movement and grace was crucial for branding the NBA, and West’s playing style provided the ...

MORE: NBA world mourns the death of Lakers legend Jerry West Yes, West is the NBA logo. While league has never officially revealed him as such, the designer, Alan Siegel, admitted he used a photo ...

Stephen Curry's 52 points help him pass Lakers' Jerry West for 25th on NBA's career scoring list. Afterward, Curry shared the ...

A game-used Jerry West jersey, photo-matched to four games during the Los Angeles Lakers' 1969-70 season, will sell at ...

Golden State Warriors guard Stephen Curry shares a laugh with the late Jerry West, center, in 2012 (Aric Crabb/Staff) West, the model for the NBA logo and in many ways the original prototype for ...

Sixty-five years and a week ago, on April 11, 1960, was a date celebrated in both college basketball and in the NBA as the ...

The Golden State Warriors star made some NBA history as well, passing the late, great Jerry ... West family. So that is special. Just understanding what his career was, that's The Logo, so very ...

The late great Jerry ... in NBA history in points per game in the regular season and playoffs. He also holds the record for the most points scored (63) in a postseason game. West is the logo ...

Yet given a moment to reflect, Curry became emotional because along the way he passed the late Jerry West for 25th on the ... the inspiration behind the NBA logo. But he also served as a Warriors ...

Yet given a moment to reflect, Curry became emotional because along the way he passed the late Jerry West for 25th on the ... the inspiration behind the NBA logo. But he also served as a Warriors ...

He made 12 three-point shots, two shy of former teammate Klay Thompson’s single-game NBA ... West family. "So that is special. Just understanding what his career was, that’s The Logo, so ...

He made 12 3-point shots, two shy of former teammate Klay Thompson's single-game NBA record.