Since its launch ten years ago, Coke Zero has promised thirsty consumers the same great ... men between the ages of 16 and 24-years-old as well as the entire 15–17-year-old cohort. Now, the beverage ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

In the U.S., the 250 names available on 20-ounce bottles of Coke, Diet Coke and Coke Zero reflect the country ... including a nine-week roll out of all-new television commercials, cinema ads, social ...