ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

Los Angeles Lakers legend Kobe Bryant was a global icon, but he was synonymous with Southern California. Now, New York Knicks point guard Jalen Brunson is the unofficial torchbearer of Kobe's ...

One of the most highly anticipated sneaker launches of 2025 is just days away. For more than a year, basketball fans have eagerly waited for Las Vegas Aces center A'ja Wilson's debut hoop shoe, and it ...

In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

Despite the influx of fresh young talent, LeBron James is sneaker giant Nike’s most important basketball ambassador. The Los Angeles Lakers superstar might be near the end of his career, but he still ...

Malia Obama directed a Nike commercial for A'ja Wilson's new signature shoe, the "A’One." The commercial, titled "Teaching the pro," features a young girl teaching Wilson a nursery rhyme adapted for ...

SAN FRANCISCO (KGO) -- Nike has released a two-minute commercial narrated by Colin Kaepernick, while the national debate continues to rage over the company's endorsement deal with the controversial ...

Memphis Grizzlies star Ja Morant took a more hands-on approach with the Ja 3 sneaker, and the shoe is drawing strong reviews.

Even after his tragic passing in 2020, Los Angeles Lakers legend Kobe Bryant remains one of the biggest basketball figures in the world both on and off the court. And thanks to his wife Vanessa being ...