"How and when should I start marketing?" Many companies and new entrepreneurs can easily get hung up on that question. Whether it refers to determining the tricky questions of when and how to market ...

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

Developing new products and services in today's economy requires adaptive ... Videos are one of the most effective types of marketing content around. But using the right type of video for each ...

Holistic marketing takes into account the considerations ... as well as help introduce new product lines and encourage customers to try a more profitable brand or service. Coupons can also help ...

New product categories are like gold mines for ... your product’s value proposition is clearly communicated. • Solid Marketing Plan: Building awareness and engagement through a well-thought ...

How long a product lasts will depend upon: Developing new products is expensive and takes time, so businesses will usually try to extend the life cycle of a product and prevent it from going into ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

Dr Anastasopoulou consults on optimal methodologies, testing new products, marketing materials, branding strategies and customer segmentation. She has 20 years' research experience as an analyst ...

Bar, Mediakind’s new SVP, Product & Marketing, spent 25 years with Harmonic, playing a key role in transitioning the company’s traditional video division into a SaaS model that surpassed $50 million ...

Voncken highlighted the launch of new marketing channels, digital products, and monetization models, including advertising-based video-on-demand (AVOD). The company aims to diversify sales ...