Michael Jordan Gets Brutally Honest About the NBA’s Logo Craze

The NBA GOAT sits down for a revealing conversation on athlete mindsetThe discussion turns toward how players see branding ...
Hosted on MSN

Kareem Abdul-Jabbar on why Jerry West is the NBA's logo: "He embodied the qualities we admire in our best athletes"

The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...
USA Today

NBA fans miss Finals eye candy on court. Where is the logo?

OKLAHOMA CITY — As Game 1 of the NBA Finals began at Paycom Center, discerning fans on social media asked: “Why aren’t there NBA Finals logos on the court?” For the most part – there are two ...
Yahoo! Sports

NBA commissioner Adam Silver suggests league could bring 'The Finals' logo back to courts: 'We'll look at it'

The old NBA Finals logo has been missed on the court more than usual this season, as the Indiana Pacers face off with the Oklahoma City Thunder. NBA Finals games used to feature a giant script "The ...