The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

When the Los Angeles Lakers hired JJ Redick as head coach last June, the outlook for the season was anything but optimistic.

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

Lakers star Luka Doncic led the NBA in jersey sales for the 2024-25 season, surpassing longtime leaders LeBron James and ...

LeBron James was the most viewed NBA player across all social media platforms and his Los Angeles Lakers teammate Luka Doncic ...

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season, the league announced.