Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

Luka Doncic's jersey has become the highest-selling among NBA players, overtaking Steph Curry and LeBron James in sales. In February, the NBA world was rocked to the core when the Dallas Mavericks ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

When the Los Angeles Lakers hired JJ Redick as head coach last June, the outlook for the season was anything but optimistic.

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

LeBron James was the most viewed NBA player across all social media platforms and his Los Angeles Lakers teammate Luka Doncic ...

Luka Doncic has been a transcendental player since he entered the NBA. He's already led a team to the Finals and made the All-NBA First Team five times. Breakin ...

As Stein also noted, Doncic is the first international player to lead the NBA in jersey sales for a single season. Golden State's star finished second behind Doncic after placing at No.1 last season.