Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

Adam Silver on the rising costs of streaming NBA games: "There's a huge amount of our content that people can essentially ...

Cost-conscious NBA fans struggling to pay mounting subscription fees for the league's rising number of media partners got another option from commissioner Adam Silver on Wednesday: Let them watch ...

While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to watch.

Oklahoma City has the carpet rolled out for them in regard to the national television schedule for this upcoming season. This Thunder team is tied for the most nationally televised games across the ...