Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to ...

Adam Silver on the rising costs of streaming NBA games: "There's a huge amount of our content that people can essentially ...

The NBA offseason is when hope springs eternal. But with more than four months between the Oklahoma City Thunder reaching the top of the mountain as NBA champions and the tipoff of the next climb to ...

What to watch for in each Opening Night, Christmas and MLK Day matchup. NBA.com Staff Rockets at Thunder (7:30 p.m. ET): The 2024-25 season saw Oklahoma City set the record for regular-season point ...

The Boston Celtics are going to look a lot different during the 2025-26 season, but there will be plenty of intrigue around the team as it navigates a season without Jayson Tatum. Jaylen Brown, ...