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The challenge is to give customers more reasons to shop at Morrisons and deliver on the promised ‘magic’ in its wider food offer, pricing and More Card, by cutting stuff out judiciously and carefully.

With its exclusive discounts and personalised offers, Morrisons is known for its beloved loyalty card points system. There ...

Thousands of shoppers were caught out by the glitch when trying to do their Christmas shopping at Morrisons or online, with many saying they were unable to use their More card or get discounts.

"We are confident that a combination of Morrisons and Safeway would be good for customers ... 163;317m-worth of buy-one-get-one-free offers, a third more than the previous year. And current trading is ...