In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on every possible customer interaction. But if you could only ...

Science has become obsessed with publishing numbers. With this new satirical proposal, have we reached peak metric?

You may have heard the phrase “what gets measured gets managed.” So when we want something done, we slap a metric on it and manage toward that metric. Seems reasonable enough, right? It’s not, though.

I was talking with Tony about his benefits consulting company when he shared his biggest struggle. (Disclosure: Tony was a former business coaching client for three years.) “David, how do I get my ...

Carpenter Sam Worley, 37, stood next to the massive hole in the ground that one day will be the site of the nation’s largest federal courthouse and shook his head in exasperation. Straining to read ...

A spoonful of sugar might help the medicine go down, but research suggests a spoon is a lousy way to measure out that medicine. Both the American Academy of Pediatrics and the Food and Drug ...

Under the SEC’s KPI guidance, a KPI is one of the key variables through which management evaluates a company’s performance or status, disclosure of which would be material to investors. The SEC ...

I have a marketing background, so I'm not really a stranger to the concept that you need to measure your marketing activities to ensure they are producing the required outcomes you intended. And I ...

Obama is already a giant among world leaders, but to put him at over 15 feet in height, was going way over the top. Fairly early into his Presidential term, Barack Obama is already a giant among world ...