"I love, love, love this mascara." ...

Miley Cyrus recently showed fans how to add a bit of fun spark in an ad video for Maybelline. On February 2, the singer and ...

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

MUMBAI, India, Feb ...

The ire of conservative consumers has now focused on makeup brand Maybelline for partnering with trans woman and biological male Dylan Mulvaney for a recent makeup ad. To celebrate Mulvaney’s gender ...

Conservative media figures and social media users are targeting Maybelline, the latest in a long line of businesses branded “woke” for progressive marketing, for posting a makeup ad featuring a ...

In a word, drugstore foundation shopping is a struggle. Between the bottles that weirdly distort every shade, the mystery of figuring out which finish you're in for, and the far and few options for ...

Now this is exactly how we should be ringing in 2017. Earlier this morning Maybelline announced its new ad campaign for its Big Shot Mascara by Colossal, you know, the one in the golden tube, along ...

Maybelline is facing boycott calls over the cosmetics brand's social media partnership with a makeup artist who is a biological male. In the advertisement, which was posted to Maybelline's Instagram ...

As part of the brand ambassador announcement of the Bollywood actor for India, Maybelline New York also launched a campaign ...