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No, A Lemon Drop Cocktail Is Not A Martini. Here's Why
The spirit-forward drink has its roots in the late 19th century American bartending scene, but whether the name came from the Martinez cocktail or the Martini & Rossi vermouth brand, only ye olde ...
Rough Draft Atlanta on MSN5mon
The Martini is never out of fashion
The drink featured London dry gin and Martini & Rossi vermouth. Most cocktail historians and experts believe the Martini’s ...
Harvard Business School1y
The Globalization of Martini & Rossi, 1863–2023
Reinert, Sophus A., and Lorena Barale. "The Globalization of Martini & Rossi, 1863–2023." Harvard Business School Case 724-008, September 2023. (Revised December 2023.) ...
Business Wire1mon
Bacardi Announces a New Era for MARTINI®
New contemporary bottle, new marketing campaign and new signature drink for iconic Italian vermouth brand HAMILTON, Bermuda--(BUSINESS WIRE)--Family-owned spirits company, Bacardi is meeting ...