Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences. The post CLV is the growth metric that marketing can’t fake ...

STAMFORD, Conn.--(BUSINESS WIRE)--Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

NASHVILLE, Tenn., July 22, 2025--(BUSINESS WIRE)--Edison Partners, a leading growth equity firm, today announced the promotion of four team members across its investment, value creation and marketing ...

With key front-end software in place at most financial advisory firms, the time has come to seize opportunities in the back office. Docupace, which describes itself as the “connective tissue for back ...

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. One of the great strategic advantages of value-based selling is that ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Modern content marketing is a lot more than just writing an ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...